Why is “service” so important at trade shows?

Nothing is more frustrating than lousy customer service, regardless of the industry.

We’ve all made calls to obtain customer service, only to get the dreaded circular phone tree, which repeatedly prompts you about your balance or to make a payment, when you really just want to speak to a “live human.” And when you finally do get there 15 minutes later, it only invites another round of frustrations.

So how does this relate to customer service in the trade show industry?

Well, to the hundreds of thousands of companies that have exhibited at trade shows, many have similar experiences of spinning their wheels and getting nowhere. There aren't many that would put “trade show” and “customer service” in the same sentence.

And that's our point.

The EIC believes it’s time that “trade show” and “customer service” are associated with greater frequency. It’s imperative we improve trade show service. Exhibitors make or break the existence of a trade show. It’s time something is done to improve the situation for the livelihood and success of our entire industry.