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Exhibit Industry Council Launches Best Practices Initiative, Unveils Website
12/10/2009 11:00 AM
BEND, OR – The Exhibit Industry Council (EIC), an advocacy group founded to develop and promote exhibitor-focused best practices for the trade show industry, announced its first set of industry areas where it intends to develop industry “Best Practices” on its website (www.exhibitindustrycouncil.org), which went live today.
The EIC, which is comprised of five major trade show industry associations, was formed to define and advocate exhibitor-focused Best Practices for trade shows, conventions, congresses and private events with all trade show industry stakeholders. The best practices are aimed at increasing exhibitor value at shows and to unite all industry stakeholders to support reputable, consistent standards.
“Face-to-face marketing is a vital part of the marketing mix for companies, but there are conditions in the industry that impede the value exhibitors get from conventions and trade shows,” said Eric Allen, executive vice president of the Healthcare Convention & Exhibitors Association (HCEA). “The EIC is working to identify the conditions that diminish value, and develop best practices to address them.”
The initial subject areas around which the group intends to work toward developing Best Practices includes:
1. Standardized show kits
2. Standardized work rules
3. Full disclosure and control of exhibitor costs
4. Meaningful and validated show metrics
5. Customer service as a team effort
6. Safety first
7. Specific exhibitor responsibilities
Please visit www.exhibitindustrycouncil.org to stay abreast of the latest developments regarding Best Practices.
“This is only the first step,” said Margit Weisgal, president/CEO of TSEA. “The EIC will ultimately reach out to all industry stakeholders and invite them to refine, amend and endorse the Best Practices, which will greatly improve the trade show value proposition for exhibitors and increase their satisfaction with event marketing. If exhibitors are receiving more value and better service – everybody wins.”
“This is not a pipe dream,” said Jim Wurm, managing director of EACA. “We have case studies of shows that are already employing Best Practices and reaping the rewards of that effort. We will cite these case studies, and invite others to highlight shows that are ‘doing it right,’ on EIC’s blog so everyone will know exactly what we are talking about.”
About Exhibit Industry Council
The Exhibit Industry Council is a joint trade show industry council with representation from Healthcare Convention & Exhibitors Association (HCEA), the Trade Show Exhibitors Association (TSEA), the Corporate Event Marketing Association (CEMA), the Exhibit Designers + Producers Association (EDPA) and the Exhibitor Appointed Contractor Association (EACA). The EIC is dedicated to unifying all trade show industry stakeholders to support reputable, consistent standards by defining best practices that recognize and support customer service at trade shows. All trade show industry professionals that would like to support the work of the Exhibit Industry Council are welcomed and encouraged to contact the EIC directly (jimwurm@eaca.com) with any ideas or suggestions you may have.
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Association Headquarters
Exhibit Industry Council
c/o EACA
2214 NW 5th St.
Bend, OR 97701
T. 541-317-8768
F. 541-317-8749
e. jimwurm@eaca.com
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