Exhibit Industry Council Releases First Best Practice on Exhibitor Costs

3/18/2010 8:00 AM

The Exhibit Industry Council (EIC) released its first Best Practice today - titled “Full Disclosure and Control of Exhibitor Costs”.      The purpose of this Best Practice, as stated in the recommendation, is to increase exhibitor value and improve the effectiveness of event marketing, to advocate for the full disclosure over trade show and event marketing costs, and to guide the industry in making adjustments that will support its financial future and continued presence in the corporate marketing mix.

 “This is an incredibly thorough and well-reasoned guide on how every trade show industry stakeholder shares in the responsibility to control exhibitor’s trade show costs,” said Jim Wurm, Executive Director of the EACA, and EIC spokesperson.   “Our entire industry faces major challenges as the result of the down economy, and none of us should expect that there will be a return to business as usual,” Wurm explained.    “This first Best Practice is, in our opinion, a prescription for how our industry can collectively and collaboratively face those challenges and provide for a more successful and prosperous future for all concerned,” Wurm said.    “Our hope is that every industry stakeholder will join us in endorsing this Best Practice and support its implementation by sharing it with their constituents and helping us to chronicle case studies of exhibitor cost control Best Practices in action,” Wurm concluded.

The Exhibit Industry Council is a joint trade show industry council with representation from HCEA, TSEA, CEMA, EDPA, and EACA.  The EIC is dedicated to unifying all trade show industry stakeholders to support reputable, consistent standards for trade shows by defining best practices that increase the exhibitor’s trade show value proposition.   The EIC’s Best Practices will focus on controlling exhibitor’s costs, increasing exhibitor’s verifiable outcomes, and supporting improved customer service at trade shows.